Cooperative La Louve

Author: Abigail Whittier

Short Summary

La Louve is a cooperative supermarket where customers participate in the financing and management of the supermarket.

La Louve aims to be a place of sharing, exchange, and community. The supermarket provides products based on six (sometimes contradictory) categories: environmental impact, proximity, equity, taste, price, and responsibility to respond to the food needs of the neighborhood. Customers must be members, and any member can propose a product to be sold.

Website address: cooplalouve.fr

Location: Paris, France

Founders: Tom Boothe and Brian Horihan

Cooperative La Louve source

Profile

La Louve follows the 19th century fashion of collective decision-making when deciding on strategy and management. To become a member, an individual must purchase 10 shares at 10€ each, or 100€ total. Every member must contribute 3 hours of consecutive work once a month to the supermarket, in areas such as the cash register, stocking, receiving deliveries, cleaning, and administrative work.

La Louve is completely self-run. This decreases the price of managing a market drastically, and allows the supermarket to offer artisanal, bio, and local products at a reduced price. While these make up most of the products at la Louve, traditional supermarket items and foreign products can also be found. When deciding if la Louve should keep selling a product suggested by a member, the decisive factor is the rate of sales. La Louve believes this is the most democratic tool, reflecting the real habits of all the members.

Finances

Money does not come from big investors, but from the totality of members. Members pay 100€ to buy 10 parts, although there are exceptions for individuals doing civil service or couples. The more money la Louve gets from its members, the less they depend on banks, allowing them greater autonomy. La Louve has three sources of money: member fees, donations from individuals, and donations from foundations.

Origin Story

La Louve was created by two Americans—Tom Boothe and Brian Horihan—who wanted supermarkets to give more attention to the quality and price of the food they provide. They were also responding to the growing dissatisfaction of French shoppers about traditional supermarkets. The association “Amis de La Louve” was founded in 2011, and the supermarket opened its doors in 2017.